University of Evansville

University Libraries

Research, Study and Learning at UE Libraries.

Marketing

Marketing Research Article Databases | Marketing | Advertising | Exporting | Internet Magazines

Marketing

  • Marketing Virtual Library
    Annotated guide to marketing resources. Areas covered include advertising, starting and running a business, careers and employment, consumer issues, legal information, electronic commerce, public relations, and selling & sales management. Additionally database, direct, international, and Internet marketing are covered as well as market research. A comprehensive and current resource.
  • Marketing Research Library Research page
    "There are literally thousands of sites relevant to the market researcher. It is the goal of this page to search them out for you and organize them in a form of maximum usefulness for the practicing marketer or market researcher. In order to accommodate the many hundreds of links, these have been broadly categorized into four folders: Research, Business, General and Personal." Included are links to portals, reference sites, associations, suppliers, and conferences.
  • Social Science Information Gateway (SOSIG): Marketing
    The Social Science Information Gateway is an information gateway for "information for researchers and practitioners in the social sciences, business and law." The marketing category includes links for public relations, consumer behavior, advertising, market research, marketing channels, marketing management, and retail marketing. Also, a listing of annotated web sites by resource type (articles, reports, data, etc.) is available.
  • MarketingProfs.com - Marketing Know-How from Professors and Professionals
    "MarketingProfs.com offers marketing know-how from professors and professionals. The site covers electronic marketing, tutorials, marketing FAQs, a glossary of marketing terms, and articles on different aspects of marketing."
  • ClickZ Stats: Internet Statistics and Market Research for Web Marketers
    ClickZ Stats is the Web marketer's guide to online facts. The site provides readers with valuable statistics and Web marketing information, enabling them to understand their business environment and make more informed business decisions. Articles provide data about various business segments, like healthcare and education.
  • Marketing jobs
    Database for searching for jobs within sales and marketing. Includes regional sites for Atlanta, Boston, California, Chicago, Detroit, New York, and Texas.

Advertising

  • Ad*Access
    "The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library."
  • Ad Relevance
    AdRelevance measures online advertising activity. Publishes The State of Online Advertising. You must establish an account (at cost) to use AdRelevance's advanced features.
  • Ad Resource: Internet Advertising and Web Site Promotion Resources
    Ad Resource is a listing of resources for the Web advertising and marketing community. Web marketers can use the site to do research, build contacts, and keep up to date on the latest happenings in Internet advertising. Includes a glossary, an ad calculator, sample advertising rates, statistics on the top internet advertisers and most visited sites on the internet.
  • AdCracker
    On this web site, you will find a vast library of How-to advice reflecting current strategies in branding, positioning, Web site creation and hundreds of other topics. There are creative games, brainstorming techniques, and the IdeaMachine -- a superb bundle of interactive tools to create imaginative concepts and persuasive campaigns. Stick to the free sections.

Exporting

  • U.S. Government's Export Portal
    Find country and industry marketing research, export counseling, trade agreement information, basic guide to exporting, plus A LOT MORE. And all of it free!
  • Basic Guide to Exporting
    This U.S. Department of Commerce handbook provides a thorough introduction to exporting.

Internet Magazines

  • Advertising Age
    Comprehensive weekly news about the U.S. advertising business. Includes data on industry and the economy, salary surveys, top 100 national advertisers, and agency financial rankings.
  • Adweek
    Adweek.com offers articles, news, feature stories, cultural trends, industry events, directories, and job postings. The magazine is tailored to advertising, marketing, and media professionals.
  • BToB: the magazine for marketing and e-commerce strategists
    Includes daily news, profiles of business strategists, top advertisers by spending or medium, top 50 advertising venues, best b-to-b sites, web price index, and more.
  • DMNews.com
    DMnews provides trends and news on direct marketing, internet marketing, and customer relationship marketing.
  • mediaweek.com
    "Mediaweek.com is the online extension of Mediaweek magazine. It is dedicated to serving the magazine's readership with the latest breaking news in the media business and with analyisis and commentary that puts that news into perspective." Includes headlines, commentaries, market profiles, market indicators, and programming information.
  • Promo Magazine
    "Promo covers consumer and trade promotion issues and trends on a range of subjects - from couponing and product sampling to displays and special events."
  • Strategy
    Contains news, advertising campaign spotlights, strategic information, marketing research, information on marketing to youth and women, regional marketing information, and more. A Canadian-based magazine.
  • Web Marketing Today
    "A free monthly electronic newsletter about Internet marketing and doing business on the Web."