Programs

B.S & B.A. in Communication

The communication major emphasizes well-roundedness and preparation for success in the job market. Students complete assignments that resemble those they'll face in work situations and are subject to professional standards. They produce videos, deliver speeches, develop ad campaigns, build web sites, and publish articles and other materials.

Communication courses are scheduled to allow students to attend Harlaxton College without disrupting their course sequencing and graduation schedule.

The Core

All majors will take a set of courses that introduce students to concepts and skill sets that provide the foundation of the program:

• Introduction to Communication
• Advertising and Promotion Strategy
• Principles of Public Relations
• Media Writing
• Basic Reporting
• Basic Web Production
• Media Theory & Research
• Media Law & Ethics
• World Media Systems

Specialty Areas

Each student can select courses from one of four specialty areas to help concentrate their studies:

• Advertising & Public Relations Specialty
• Advertising Copy and Layout
• Advertising and Public Relations Campaigns
• Strategic Public Relations
• News Copyediting
• Organizational Communication Models
• Journalism Specialty
• Strategic Public Relations
• Advanced Reporting
• News Copyediting
• Principles of Multimedia
• Multimedia Production
• Multimedia Production Specialty
• Principles of Multimedia
• Multimedia Production
• Strategic Public Relations or Advertising and Public Relations Campaigns
• Choice of two approved Multimedia Electives
• Organizational Communication Specialty
• Strategic Public Relations
• Intercultural Communication
• Relationship Management
• Team Building and Group Communication
• Organizational Communication Models

Communication majors have 21 hours of general electives to take so students will have the opportunity to complete more than one specialty if they desire.

Supplemental Area of Study

Students are also required to earn either a minor or cognate in a secondary area outside of communication. This further shows UE’s focus on producing a well-rounded graduate with a sense of distinctiveness.