Posted: Wednesday, February 20, 2013

The Institute for Global Enterprise, part of the Schroeder School of Business at the University of Evansville, will host former Harley-Davidson communications director Ken Schmidt in Indianapolis and Evansville on Thursday, March 14. As part of the Institute Speaker Series, Schmidt will discuss “Going Global: Succeeding in the International Marketplace.”

Schmidt’s appearance in Indianapolis is presented in partnership with the Rotary Club of Indianapolis. Registration begins at 11:30 a.m. local time, and Schmidt will speak at noon at the Scottish Rite Cathedral, 650 N. Meridian St. Each ticket costs $20 and includes lunch. Guests may purchase a maximum of four tickets through the University of Evansville at www.uealumnionline.com/kenschmidt or 812-488-2706, or through the Rotary Club of Indianapolis at www.indyrotary.org or 317-631-3733.

Schmidt will speak that evening in Evansville at 6:00 p.m. local time at the Aiken Theatre at The Centre, 715 Locust St. This event is free and open to the public, with no tickets required. Doors open at 5:00 p.m., and seating is first come, first served. For more information, please visit www.globalindiana.com or contact the Institute for Global Enterprise at 812-488-2455 or globalindiana@evansville.edu.

Schmidt has been associated with Harley-Davidson Motor Company since 1985, and his success in helping rebuild the company’s brand played a vital role in the motorcycle legend’s turnaround from the brink of ruin to global dominance.

In his role as Harley’s director of communication, Schmidt shaped the company’s positioning and served as its primary spokesperson to the media and financial communities. Now semi-retired, Schmidt provides brand-building expertise to many of the world’s best-known businesses. But to this day, Harley-Davidson remains his primary business partner and his strongest passion.

He co-wrote a book, 100 Years of Harley-Davidson, which is the best-selling motor sports book of all time. He has appeared on network television numerous times, and spoken to hundreds of audiences around the world.

The Institute for Global Enterprise wishes to thank Old National Bank for its generous support of these Institute Speaker Series events, and Bud’s Harley Davidson for its support of Schmidt’s Evansville appearance.

This program was made possible in part by the generous support of the Lilly Endowment.

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